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Employee of the Month
Career Resources The success of the company does not only rely on accumulated sales and product popularity. It also depends on the company’s strategy to penetrate the right market, to make the right decisions during crisis management and to continuously promote the goals and visions of the company in the most effective plans possible. Thus, marketing encourages forward-looking and creative individuals who enhance the corporate visibility and expand its base of customers. They do this through advertising, events, community relations, and the building of partnerships. Career Spotlight: Brand Officers Brand Officers are responsible for understanding different product lines, determining the public preference through market research and helping form effective advertising and promotions. They must always be attuned to the growing needs of their market and liaison often with partners and other sectors that make use of their product such as retailers, storekeepers, etc. Requirements: • Degree in marketing, advertising and other business-related course Career Growth: Brand Officers can be promoted to Marketing Supervisors, Assistant Managers, and eventually Marketing Manager. Another career path is Product Development, following the same trail from supervisory to management. Challenges: Brand Officers need to be extra creative on this field because they deal with the ever-changing needs of the market. They must be able to speak the constantly evolving language of the market base, make the product constantly appear relevant to their specific concerns, and help establish a high level of visibility for it. |
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